True sourdough is the result of a biological pact: a slow fermentation of flour and water by wild yeast and lactic acid bacteria. This process takes time—often 24 to 48 hours—to break down gluten, neutralise phytates, and develop complex organic acids.

"Sourfaux," a term coined by the Real Bread Campaign [1], refers to bread that mimics the taste of sourdough without the time or the biological benefits [1]. It is fast food dressed up as slow food.